Unica is a cloud native, fully integrated enterprise marketing automation platform that provides precision marketing at scale.

Make changes to customer journeys on the fly to meet marketing KPI goals and customer expectations.

Increased conversion with timely next best actions that are in synch with customer behaviour & aligned to goals.

Strengthen your brand with relevant automated journeys that increase retention and share of wallet.

Never miss the opportunity to delight your customers with relevant experiences.

Increased conversion with timely next best actions that are in synch with customer behaviour & aligned to goals.

With an architecture that is designed from the ground up with performance and reliability in mind, scale seamlessly to deliver high volume personalized messaging for digital channels.

Drive higher customer engagement (opens, clicks and conversion) with sophisticated rules engines and advanced functionality.

Empower your digital marketing team by continually removing IT maintenance and integration obstacles to achieve greater efficiency.

Deliver high volume personalized digital messages with an architecture purpose built for performance and reliability.

Leverage the powerful context and continuity offered by the Unica Marketing Platform’s system of record, ensuring that you reach your customer over the right channel at the right time.

Precise application of personalization rules with a quick and easy preview of data-driven messages and landing pages.

Quickly configure and conduct A/B testing to determine the most effective email design and message content for your audience.

Execute targeted campaigns with velocity and increase your response rates by 10% – 50%.

Reduce your time to launch campaigns and decrease customer acquisition cost by 25% – 75%.

Leverage a powerful, flexible, easy-to-use flowchart user interface to manage audience selection, exclusions, segmentation and assignment of personalized offers.

Centralize and standardize the creation and management of offers and associate content with the flexibility and agility to personalize at scale.

Manage large contact databases with great efficiency and execute campaigns with velocity while ensuring compliance for GDPR/CCPA.

Close the loop on your customer or prospect engagement with attribution that is built on a rich and complete interaction history including contacts made, offers presented, response actions along with campaign details.

Streamline the maintenance and extensibility of your integrations with open low code framework & automation.

Derive more ROI from your entire MarTech ecosystem including Unica and 3rd party applications by seamlessly orchestrating customer experience across touchpoints.

Integrate across data silos to unify the customer experience.

With an intuitive and a simplified user interface, marketers can design campaigns or customer journeys in few clicks without the exposure to the underlying mechanics and mappings between applications.

Standard and simplified tooling that powers rapid development and deployment of 3rd party integrations based on REST APIs.

Caters to the needs of different user personas like developers, administrators, and marketers with granular access controls and applicable functions and interface.

Provides robust integration and execution between applications by baking in performance and reliability aspects like authentication, throttling and retry strategies.

Scales to meet your growth with powerful performance throughput: 100,000s of concurrent sessions with response times in few milliseconds.

Deep personalization and advanced analytics maximize the relevancy of messages presented during live interactions, increasing response rates.

Personalizing the experience of interacting with your brand real time can have a major positive impact on perception and loyalty.

Targeted marketing adds to the ROI of websites, call centres and other inbound channels originally built for operational reasons.

Engage known and anonymous visitors, consider behaviours and current activity patterns, and personalize interactions leveraging both online and offline data, including in-depth historical knowledge of customers to deliver targeted call to actions such as cross-sell offers, editorial content, service options, and coordinated banner messages.

The acute and insightful combination of marketer personalization strategy and inbuilt cognitive learning helps you to recognize the right time and best offer for every customer.

Plugs into any customer touchpoint: website, call centre, kiosk, point-of-sale, ATM and bridges customer engagement through delivery of personalized offers across channels without losing context and continuity.

Deliver a delightful contact experience for your customers, based on interaction history, offer details, channel preferences, time frame, business constraints and rules and marketing objectives.

Respect customer privacy and preferences and drive customer relationship to the next level.

Optimize usage of limited budget, channel capacity, and inventory resources.

With limited opportunities to communicate with your customers, determine what offers to give to which customers while managing contact fatigue.

Determine which customers get what offers, when you have only a limited number to distribute.

Determine how to allocate your budget across different campaigns, offers, or customers.

With fixed channel capacity, identify which channels to use to communicate with which customers and when.

Streamline your marketing process, ensure compliance, implement best practices and standardize your planning data.

With integrated data flows and efficient UI/UX, launch marketing campaigns and programs, getting them into market faster.

Bring together marketing teams and process enabling greater cooperation and higher efficiency.

Manage your marketing plans and programs with rich meta data, calendaring and dashboards. Collaborate and coordinate across projects, resources and teams with workflows and approvals.

Allocate and track top-down or bottom-up marketing spend across plans, programs and projects and manage all aspects of marketing expenses from cost centre definition to purchase order generation to invoice processing.

Transform briefs to meta data that flows seamlessly between planning and campaign execution. Define and approve targets cells, and review cell counts for targeting.