Your campaigns are limited by how fast someone can export a list.
The strategy is not the bottleneck. The bottleneck is the manual pipeline between the data team, the campaign team, and the channel platforms.
List requests in a queue
Every campaign starts with a data request, so timing is dictated by someone else’s backlog.
Consent handled late
POPIA opt-out states are reconciled after the fact, which is exactly when it becomes a risk.
Channels in silos
Email, SMS, and in-app are planned separately, so customers get three uncoordinated messages.
No honest attribution
Reporting shows channel activity, not what the journey actually contributed.
Twelve modules. Licence what you need, add more as you scale.
HCL Unica+ is a modular platform. Clients licence the modules they need and add more as they scale. Each module is production-proven at enterprise scale. Interact is a key anchor: mySolutions is actively implementing it for a South African enterprise client.
Campaign
Advanced customer segmentation and multi-channel, multi-wave batch execution, with a drag-and-drop flowchart designer and MaxAI-assisted campaign creation from natural language.
Interact
Next-best-action decisioning that serves the right offer in milliseconds at any inbound touchpoint: website, mobile app, call centre, ATM or kiosk. mySolutions is actively implementing Interact for a South African enterprise client.
Optimize
Mathematical optimisation across all campaigns simultaneously. Prevents over-contacting, channel conflicts and cannibalisation, and enforces opt-out and DNC policy automatically across every campaign and channel.
Journey
Goal-based journey orchestration that adapts in real time to what customers actually do. AI-enabled journey creation, with triggered journeys replacing monthly batch scheduling.
Deliver
Personalised messaging at scale across all digital channels, triggered automatically by real-time decisions from Interact or by journey milestones.
Plan
End-to-end planning, budgeting, asset management and approval workflows in one workspace, tied directly to Campaign execution metadata.
Link
Pre-built connectors for Mailchimp, Twilio, Salesforce, Facebook Ads and LinkedIn Ads. Marketers add a Link step to any Campaign flowchart with no custom development.
COM
A single approved offer catalogue used across campaigns, journeys and real-time interactions. Ensures eligibility consistency and version control across all teams.
Discover
Analytics into the full online user journey: clickstreams, session behaviour, drop-off points and conversion paths. Feeds better segmentation and real-time decisioning.
Collaborate
Enables branches, stores and franchisees to execute and localise centrally managed campaigns within approved boundaries. Brand control with local relevance.
Insights
Pre-built and custom performance reports across campaigns, journeys, offers and channels. A single source of truth for ROI and budget accountability.
Director
A central console for managing multiple Unica deployments across regions and business units. Real-time visibility into platform health and campaign throughput.
Enterprise implementation, done properly.
Unica+ is not a two-week SaaS activation. We scope every deployment around your data, your channels, and your team’s capacity. Most clients run their first live campaigns within 3 to 6 months and expand module by module over the following 12 to 24 months. We build alongside your team so they own the platform, not us.
3 to 6 months for a standard implementation.
9 to 18 months. mySolutions is currently implementing Interact for a South African client, approaching month 12.
12 to 36 months across a phased, multi-module programme.
Integrated with your CRM, data warehouse, consent registers and channel platforms.
Built for teams past the point a spreadsheet can carry.
Unica+ is designed for organisations running high campaign volumes, complex eligibility rules or multi-channel journeys. The right fit is typically a marketing team managing 500,000+ customer interactions per month, across multiple product lines, with real-time channel requirements.
MaxAI, the embedded AI engine
MaxAI runs natively across Campaign, Interact, Journey, Deliver and Optimize. Every recommendation operates within the business rules and guardrails your marketing team sets. With Unica+ 26.1, MaxAI can be deployed entirely on-premises using enterprise LLMs, so for regulated industries such as banking, insurance and government the AI layer never touches a public cloud.
AI-assisted campaign design
Interprets natural language and suggests flowcharts based on historical performance.
Next-best-action decisioning
Serves the right offer in milliseconds at any inbound touchpoint.
Propensity & look-alike modelling
Product propensity and look-alike audiences built from your own customer data.
Send time optimisation
Optimised per individual customer, based on engagement history.
Live performance recommendations
Surfaces issues while the campaign is still running.
On-premises LLM support
Unica+ 26.1 runs full AI capability within your own data centre, with no cloud dependency.
Run it where your regulator is comfortable.
On-premises
Full control within your own data centre, with full feature parity with cloud, including on-premises MaxAI LLMs (Unica+ 26.1). Preferred by banks, insurers and government.
Private cloud
A dedicated cloud environment with no shared infrastructure. Combines flexibility with enterprise governance.
SaaS / public cloud
HCL-managed with the fastest time to value. Suitable where data residency requirements allow.
Hybrid
Mix on-premises and cloud to match regulatory and operational requirements. Data can remain on-prem while processing scales in cloud.
For South African regulated industries such as banks, insurers and healthcare, on-premises or hybrid is typically required for POPIA data residency and SARB/PA regulatory alignment.
Questions we get asked first
Bring your slowest campaign. We will show you it as an automated journey.
Thirty minutes with a certified Unica consultant, not a licence salesperson. We will map your current process, show you what it looks like in Unica, and tell you honestly whether it is the right fit.