UNICA Marketing Platform

HCL Software Unica Suite is the enterprise marketing platform to deliver Precision Marketing at Scale

Designed from ground up for marketers and powered by AI, it empowers marketing automation across a wide variety of outbound and inbound channels – direct mail, email, website, call center, IVR mobile, ATM, Kiosk, POS and much more. Unica is a premises-agnostic, cloud native platform and can be deployed through Docker framework or natively. Unica in an integrated platform that delivers total flexibility, scalable power and seamless integration with 3rd party Martech solutions.

Unica Benefits

• Deliver Better Customer Experience and Agile Campaign Execution.
• Universal Data Connectivity to tap directly into your customer data anywhere and in any format.
• Increase your marketing effectiveness through deeper levels of Customer Segmentation & Real-Time Personalisation.
• Cloud Native platform to deploy in minutes, upgrade in hours anywhere: On-prem, Cloud, or Hybrid (Docker, Kubernetes & rich set of micro-services).

UNICA Solutions

Campaign

Advanced campaign management solution that delivers
customer targeting at scale with powerful segmentation
capabilities for outbound, multi-channel, multi-wave
batch campaign execution and tracking.

 Interact

Sophisticated real time interaction solution to personalize
customer experience and determine the next best action
for customer engagement across various channels such as
websites, call centers, point-of-sales, ATM’s, kiosks and
more.

Deliver

Reliable & scalable messaging. A seamlessly
integrated digital messaging solution, providing
timely and personalized communications.

Plan

Comprehensive marketing resource management solution
that provides a collaborative environment for end to end
planning, execution and management of your marketing
initiatives.

Optimise

Superior campaign optimization solution to determine
the optimal contact strategy for each customer across
time, offers, channels and multiple marketing campaigns.

Journey

Goal-based orchestration to visualize, create,
execute & measure personalized omnichannel
customer experiences.

Link

Fast & flexible integration platform. A low code,
open, point and click integration framework for all of
your 3rd party touchpoints and martech.

Discover

Unica Discover provides behavioral insight into the
online user journey, allowing you to deliver the kind
of optimized experience that improves conversion
and makes users want to visit again.